Mettler Athletic: Weight Management
Most of the women and half the men I know have tried multiple diets over the last several years, so writing this copy was kind of an AHA! moment. I might get in trouble for saying that...
Mettler Athletic: Bridge Program
As a guy with creaky knees, a repeatedly-sprained ankle, and the back of an 80-year-old woman, I felt a certain empathy as I wrote about this treatment program for injured athletes.
Mettler Athletic: Membership Brochure
Some local color helped spice up this print brochure. This was part of a series I developed for face-to-face promotion efforts.
14six Blogging Network: Description
I got to cut loose and have some fun with the Statement on the bottom half of the page. The goal at 14six was to pull together a diverse group of bloggers by emphasizing a set of strong shared beliefs.
Mettler Center: “Building Better Bones”
How do you write a short, appealing brochure about something as serious as osteoporosis? With accurate medical detail and a light touch.
Watch video footage of the advertisement at Mettler’s site.
Mettler Athletic: “Winners Prepare” Commercial
When this ad spot was produced, my towering, dramatic grandstand got cut in favor of a simple (flat) circular track! Guess you can\'t have everything.
Mettler Athletic: “You Need Skills” Commercial
Anytime you get to make fun of Michael Jordan\'s minor league baseball career, it was a pretty good commercial! This is a one of several television commercial concepts I developed for a 30-second ad spot.
Relevant Magazine: “Cynicism Criticism”
Another of my articles published by Relevant Magazine Online--an amalgam of hipster culture and spirituality. (That isn't actually my picture by the title.)