tagline

Web copy for True North Construction

True North Construction: Site Content

True North Construction is an exemplary company. Decades of experiences and a personable, smart owner with a vision for transforming the industry. In situations like this, the marketing copy almost writes itself.

Sex, Drugs and Rock & Roll promo
Sex, Drugs and Rock & Roll direct mail promo

LifeConnection Church: Sex, Drugs and Rock & Roll

LifeConnection asked me for copywriting help to produce a direct mail piece to promote this provocative series of talks. I wish all my projects were this much fun.

Phog Blog: “Smash-Mouth Jayhawks”

This is one of several pieces I wrote for Phog Blog, an NCAA sports site that focuses on the Kansas Jayhawks. My job got even more enjoyable after March 2008.

Mettler Athletic: Weight Management

Most of the women and half the men I know have tried multiple diets over the last several years, so writing this copy was kind of an AHA! moment. I might get in trouble for saying that...

Mettler Athletic: Bridge Program

As a guy with creaky knees, a repeatedly-sprained ankle, and the back of an 80-year-old woman, I felt a certain empathy as I wrote about this treatment program for injured athletes.

Mettler Athletic: Membership Brochure

Some local color helped spice up this print brochure. This was part of a series I developed for face-to-face promotion efforts.

14six Blogging Network: Description

I got to cut loose and have some fun with the Statement on the bottom half of the page. The goal at 14six was to pull together a diverse group of bloggers by emphasizing a set of strong shared beliefs.

Church Communications Pro: Blogging Tricks

If you read this guest post carefully, you just might detect my inner geekiness, as I put my knowledge of the inner workings of Blogger to work. (Wordpress expertise would come a little later.)

You can also visit arieljvan.com.

arieljvan blog: C.S. Lewis & Prayer

This is my personal blog, where I write about books and theology. You can see my kiddo, Aidan, posing there at the top.

Mettler Center: “Building Better Bones”

How do you write a short, appealing brochure about something as serious as osteoporosis? With accurate medical detail and a light touch.