Watch video footage of the advertisement at Mettler’s site.
Mettler Athletic: “You Need Skills” Commercial
Anytime you get to make fun of Michael Jordan\'s minor league baseball career, it was a pretty good commercial! This is a one of several television commercial concepts I developed for a 30-second ad spot.
Relevant Magazine: “Cynicism Criticism”
Another of my articles published by Relevant Magazine Online--an amalgam of hipster culture and spirituality. (That isn't actually my picture by the title.)
Relevant Magazine: “Mercy Can’t Lose”
This is one of several articles I have published with Relevant Magazine Online. The editors there find it amusing to stick photos of random people into my title banners.
Mettler Athletic: Performance
This assignment required lucid, readable copy that made technical sports therapy concepts understandable. That, and a little attitude.
Mettler Athletic: Facility
The physical facility is cutting-edge, so I decided the web description should have some personality and flair as well.
Mettler Athletic: Membership
I am kind of a gym rat myself, so I had a lot of fun with this project.
You can also visit The Vocabulary Reclamation Project. Hey.
Vocabulary Reclamation Project: At What Price, Vocab?
This is a post from a community blog I founded. Not everyone would get a kick out of discussing issues in contemporary vocabulary--but when you love the English language, this is recreation.
You can also visit BitterSweetLife.
BitterSweetLife: Best iPod Earbuds Ever
It always helps to kick off a post with a provocative question or statement! I wrote this product review for my arts & culture blog.